Resources for Designing a Political Ad Campaign Project

Resources for Designing a Political Ad Campaign Project

I learned that you can lie and people will believe you. — Greg, an eleventh grade student.

What happens when you have your students focus on how a campaign is run and not about who to vote for?  They realize that, like most media, it’s designed for a specific audience, for a specific purpose.  Bob Lenz (CEO and Co-Founder, Envision Schools, San Francisco, CA) writes about a campaign project done at the Metropolitan Arts and Technology High School in San Francisco that focuses on the Essential Question, “What is the most effective persuasive technique used by the media to “tip” voters’ minds?”  I love the idea and the implementation and am looking forward to the finished results.

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